which will provide sports wagering platforms and services.
It intends to join Canada’s most populous province in April, when its newly regulated sports wagering market goes online, with the technical assistance of BetMakers. BetMakers is already familiar with the Canadian market thanks to existing partnerships with some of the world’s leading wagering sites, including Bet365 and William Hill.
Both companies have their headquarters in Australia and have collaborated on initiatives in the past. BetMakers has previously supported CrossBet’s expansion strategy in their native country of Australia, and will now do the same for the company’s springtime entry into Ontario.
CrossBet’s first foray into an international market will occur in this market, and the company’s founder and chief executive officer, Scott Cross, is excited to collaborate with BetMakers.
Cross said in a statement, “We are thrilled to partner with BetMakers for CrossBet’s first international expansion via real money wagering in Canada. BetMakers has been essential to our development strategy in Australia, so it was a simple decision to continue working with them as we seek to accelerate our expansion in Ontario. We are confident that BetMakers’ market-leading technology will provide us with the resources we need to implement our global expansion strategy with success.”
“Since launching via BetMakers technology into the competitive Australian wagering landscape, CrossBet have quickly grown into a true up-and-comer in the digital space, with their brand expanding into national sports league sponsorship in recent months,” explained BetMakers COO Jake Henson.
“Their entry into Canada would represent BetMakers’s first sports betting platform launch in the North American market, complementing our existing digital racing platforms and demonstrating the breadth and depth of our digital capabilities.”